River Season starts 16th June
Welcome to Severn Valley Barbel Products
Buy the best barbel bait in the UK and explore expert barbel fishing guides, tips, and tactics all in one place.
When results count, fish with confidence!
Specialist quality bait
We are one of the UK’s leading barbel bait specialists, producing high-quality barbel fishing bait trusted by anglers who expect results.
Our flagship flavour, Ambush, has earned a formidable reputation among River Severn barbel anglers and across the UK. With its unique fish-attracting profile and irresistible pull, it consistently outperforms other specialist barbel baits. Proven time and time again, Ambush was even behind a record-breaking barbel capture on the River Severn.
Crafted in Worcestershire, our range of handmade barbel baits in the UK is produced by a dedicated, family-run team. We control every stage of production to ensure consistent quality and reliability when it matters most.
When results count, choose high-attractant barbel baits you can trust.
Fish with confidence. Fish Severn Valley Barbel Products.
Severn Valley Barbel Products Clothing
Discover a premium range of custom clothing and accessories designed for anglers who demand both performance and style. Severn Valley Barbel Products offers high-quality apparel that feels just as comfortable on the fishing bank as it does in everyday life, making it perfect for long sessions by the water or casual wear away from it.
Crafted with durability and comfort in mind, every item in the collection is made to handle the elements while maintaining a smart, modern look. From hoodies and jackets to hats and accessories, each piece reflects a passion for fishing and attention to detail.
With a wide range of sizes available, there’s something to suit everyone. What truly sets the range apart is the ability to fully customise your clothing. Add a personal touch with free embroidery, whether it’s your name, nickname, or club identity—creating gear that’s uniquely yours.
Whether you’re targeting barbel on the Severn or simply want stylish, reliable clothing that represents your passion, Severn Valley Barbel Products delivers quality, comfort, and individuality in every piece.
Discover the latest clothing additions!
The River Severn Record
The official River Severn barbel record is a 20lb 3oz fish caught by James Benfield in March 2026, landed on a 10mm Ambush hookbait. This capture smashed the previous record of 17lb 9oz, which was set in September 2024, marking a new milestone for the river.
- Record Holder: James Benfield.
- Weight: 20lb 3oz.
- Bait Used: 10mm Hooker in Ambush with black Powerboost.
- Location: Lower River Severn.
This record-breaking, massive barbel represents the latest in a series of record-sized, large fish caught on the Severn in recent years, highlighting the river's potential for producing top-tier specimens.
UK Barbel Masters
UK Barbel Masters Sponsor 2026
Proudly supporting UK Barbel Masters, Severn Valley Barbel Products is honoured to be one of the official sponsors of one of the UK’s most popular barbel fishing competitions. The UK Barbel Masters brings together anglers from across the country in a highly respected event that supports both adult and junior anglers while raising valuable money for charity.
As a specialist barbel bait company, Severn Valley Barbel Products is passionate about supporting the UK angling community, encouraging the next generation of river anglers, and helping promote responsible coarse fishing. The partnership with the UK Barbel Masters reflects a shared commitment to competitive barbel fishing, community spirit, and charity fundraising within the sport.
From experienced anglers to young competitors entering their first event, the UK Barbel Masters continues to grow as a leading UK barbel fishing competition, and Severn Valley Barbel Products is proud to be part of its ongoing success.