River Season starts 16th June
Severn Valley Barbel Products
Buy the best barbel bait in the UK, along with a range of specialist fishing baits, and explore expert barbel fishing guides, tips, and tactics, all in one place.
When results count, fish with confidence!
Specialist quality bait
We are one of the UK’s leading barbel bait specialists, producing high-quality barbel fishing bait trusted by anglers who expect results.
Our flagship flavour, Ambush, has earned a formidable reputation among River Severn barbel anglers and across the UK. With its unique fish-attracting profile and irresistible pull, it consistently outperforms other specialist barbel baits. Proven time and time again, Ambush was even behind a record-breaking barbel capture on the River Severn.
Crafted in Worcestershire, our range of handmade barbel baits in the UK is produced by a dedicated, family-run team. We control every stage of production to ensure consistent quality and reliability when it matters most.
When results count, choose high-attractant barbel baits you can trust.
Fish with confidence. Fish Severn Valley Barbel Products.
Save the Date!
Severn Valley Barbel Products Clothing
Discover premium custom fishing clothing designed for anglers who seek comfort, durability, and style both on and off the bank. From fishing hoodies and jackets to hats and accessories, Severn Valley Barbel Products offers high-quality apparel with free personalised embroidery, perfect for barbel fishing and everyday outdoor use. Explore the latest fishing clothing additions today!
The River Severn Record
Discover premium custom fishing clothing designed for anglers who seek comfort, durability, and style both on and off the bank. From fishing hoodies and jackets to hats and accessories, Severn Valley Barbel Products offers high-quality apparel with free personalised embroidery, perfect for barbel fishing and everyday outdoor use. Explore the latest fishing clothing additions today!
UK Barbel Masters
UK Barbel Masters Sponsor 2026
Proudly supporting UK Barbel Masters, Severn Valley Barbel Products is honoured to be one of the official sponsors of one of the UK’s most popular barbel fishing competitions. The UK Barbel Masters brings together anglers from across the country in a highly respected event that supports both adult and junior anglers while raising valuable money for charity.
As a specialist barbel bait company, Severn Valley Barbel Products is passionate about supporting the UK angling community, encouraging the next generation of river anglers, and helping promote responsible coarse fishing. The partnership with the UK Barbel Masters reflects a shared commitment to competitive barbel fishing, community spirit, and charity fundraising within the sport.
From experienced anglers to young competitors entering their first event, the UK Barbel Masters continues to grow as a leading UK barbel fishing competition, and Severn Valley Barbel Products is proud to be part of its ongoing success.